The World Is Flat: A Brief History of the Globalized World in the Twenty-First Century
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Bindung: Taschenbuch
EAN: 9780141034898
Ausgabe: new edition, revised, expanded and updated.
ISBN: 0141034890
Label: Penguin
Hersteller: Penguin
Anzahl Seiten: 672
Erscheinungsdatum: Juli 05, 2007
Herausgeber: Penguin
Studio: Penguin
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Produktbeschreibung:Amazon.com:Updated Edition: Thomas L. Friedman is not so much a futurist, which he is sometimes called, as a presentist. His aim in
The World Is Flat, as in his earlier, influential
Lexus and the Olive Tree, is not to give you a speculative preview of the wonders that are sure to come in your lifetime, but rather to get you caught up on the wonders that are already here. The world isn't going to be flat, it
is flat, which gives Friedman's breathless narrative much of its urgency, and which also saves it from the Epcot-style polyester sheen that futurists--the optimistic ones at least--are inevitably prey to.
What Friedman means by "flat" is "connected": the lowering of trade and political barriers and the exponential technical advances of the digital revolution that have made it possible to do business, or almost anything else, instantaneously with billions of other people across the planet. This in itself should not be news to anyone. But the news that Friedman has to deliver is that just when we stopped paying attention to these developments--when the dot-com bust turned interest away from the business and technology pages and when 9/11 and the Iraq War turned all eyes toward the Middle East--is when they actually began to accelerate. Globalization 3.0, as he calls it, is driven not by major corporations or giant trade organizations like the World Bank, but by individuals: desktop freelancers and innovative startups all over the world (but especially in India and China) who can compete--and win--not just for low-wage manufacturing and information labor but, increasingly, for the highest-end research and design work as well. (He doesn't forget the "mutant supply chains" like Al-Qaeda that let the small act big in more destructive ways.)
Friedman has embraced this flat world in his own work, continuing to report on his story after his book's release and releasing an unprecedented hardcover update of the book a year later with 100 pages of revised and expanded material. What's changed in a year? Some of the sections that opened eyes in the first edition--on China and India, for example, and the global supply chain--are largely unaltered. Instead, Friedman has more to say about what he now calls "uploading," the direct-from-the-bottom creation of culture, knowledge, and innovation through blogging, podcasts, and open-source software. And in response to the pleas of many of his readers about how to survive the new flat world, he makes specific recommendations about the technical and creative training he thinks will be required to compete in the "New Middle" class. As before, Friedman tells his story with the catchy slogans and globe-hopping anecdotes that readers of his earlier books and his
New York Times columns know well, and he holds to a stern sort of optimism. He wants to tell you how exciting this new world is, but he also wants you to know you're going to be trampled if you don't keep up with it. A year later, one can sense his rising impatience that our popular culture, and our political leaders, are not helping us keep pace.
--Tom Nissley Where Were You When the World Went Flat?
Thomas L. Friedman's reporter's curiosity and his ability to recognize the patterns behind the most complex global developments have made him one of the most entertaining and authoritative sources for information about the wider world we live in, both as the foreign affairs columnist for the New York Times and as the author of landmark books like From Beirut to Jerusalem and The Lexus and the Olive Tree. They also make him an endlessly fascinating conversation partner, and we've now had the chance to talk to him about The World Is Flat twice. Read our original interview with him following the publication of the first edition of The World Is Flat to learn why there's almost no one from Washington, D.C., listed in the index of a book about the global economy, and what his one-plank platform for president would be. (Hint: his bumper stickers would say, "Can You Hear Me Now?")
And now you can listen to our second interview, in which he talks about the updates he's made in "The World Is Flat 2.0," including his response to parents who said to him, "Great, Mr. Friedman, I'm glad you told us the world is flat. Now what do I tell my kids?"
The Essential Tom Friedman
From Beirut to Jerusalem | 
The Lexus and the Olive Tree | 
Longitudes and Attitudes |
More on Globalization and Development 
China, Inc. by Ted Fishman | 
Three Billion New Capitalists by Clyde Prestowitz | 
The End of Poverty by Jeffrey Sachs |
Globalization and Its Discontents by Joseph Stiglitz | 
The Travels of a T-Shirt in the Global Economy by Pietra Rivoli | 
The Mystery of Capital by Hernando de Soto |
Durchschnittliche Bewertung:
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Great research, well written book. Some adequate comments from people like Infosys's Nilekane and others. Makes you want to ask the question: "Where was I over the last decade?" Let me use Thomas Friedman's terminology: "the triple convergence was lost in the fog..". Anyway, the text wants to make you read more.
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Easy to read, and I had to give him credit recently for coming out strongly in favor of reducing U.S. dependency on oil imports. He blasted the oilheads of the Bush Administration for failing to exercise leadership on the issue, and their preference for drilling in ANWR and destroying Social Security instead of raising the CAFE standard (Corporate Average Fuel Economy) and pushing the all-out development of renewable energy. So I'll give him two stars instead of one. But unfortunately on his favorite topic of globalization, Friedman is only clever, not wise. He is an apologist for TINA, the fatalistic view that There Is No Alternative to the power of global capital, and he has persistently attacked the global justice movement. The Achilles Heel in his blinkered analysis is the environment!! I would also recommend reading Tino Georgiou's bestselling novel--The Fates--if you haven't yet!
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Habe nach dem enormen Hype, der um dieses Buch veranstaltet wird, mit großen Erwartungen diese Ausführungen über die angeblich "flache Welt" gelesen. Bin allerdings eher enttäuscht.
Das Buch beschreibt drei Phasen der Globalisierung. Von den Anfängen des internationalen Handels bis in unsere heutige durch Informationstechnologie geprägte Welt. Insbesondere das wirtschaftliche Potenzial Indiens und Chinas wird ständig betont und unaufhörlich darauf hingewiesen, dass die westlichen Industrienationen in Zukunft entweder einen Teil ihres Wohlstands an diese beiden Staaten werden abgeben müssen oder sie und ihre Unternehmen ihre Geschäftsmodelle den Realitäten der heutigen Märkte (sprich enorme Kostenvorteile und jede Menge junge Ingenieure in Südostasien usw.) anpassen müssen.
Was mir an diesem Buch nicht gefällt ist die Tatsache, dass Friedman es meisterlich versteht dem Leser genau dass zu geben was dieser heute lesen will und von einem Buch über ...
weiter
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The World is Flat ist ein ganz unterhaltsam geschriebenes Buch für diejenigen, die in den vergangenen 10 Jahren das Zeitunglesen verpasst haben. Es bietet immer mal wieder ganz interessante Aha-Erlebnisse und versteht es einen, durch die anektotische Erzählweise, die vielen amerikanischen Büchern eigen ist, in das Geschehen hineinzuziehen.
Stilistisch nervig ist hingegen das das Einhämmern des "World flattened" hier, "World flattener" da in jedem dritten Satz. Hier berauscht sich der Author ein klein wenig zu sehr an seiner eingängigen Idee für den Buchtitel.
Zusammengefasst ist das Buch als Beschreibung dessen, was derzeit in der Welt passiert, nicht schlecht und bietet für jeden das eine oder andere Detail, welches er noch nicht kannte. Für aufmerksame Zeitungsleser ist es jedoch nichts wirklich Neues und von daher entbehrlich.
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Das erste Kapitel ist weitgehend lesenswert ("How the world became flat".), aber danach wird es sehr langatmig und weitschweifig, vor allem aber sehr darauf aus, dem US-Leser zu gefallen. Man weiß danach einiges über Friedman's Tochter ('studiert an einem College in New Haven'), aber ich wurde den Eindruck nicht los, dass sich dieser Autor in erster Linie und vor allem an seiner eigenen Schreibe permanent ergötzen möchte.
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